Founded in 1999, Gumball 3000 is a global car rally spanning across every single continent. Providing the entrants and their supercars a journey of a lifetime, it is a worldwide spectacle.

• As part of the team we worked very closely with entrepreneur and founder Maximillion Cooper to build and grow the brand in a number of different areas.
• Improved and enhanced current branding to make it more effective for its market and to maximise current and future sponsorship opportunities.
• Created a range of advertising strategies and campaigns, including OOH and digital options, to build on and increase the profile of the rally and the brand in general.